Iced matcha drink surrounded by greenery

Rising

Food & Beverage

Why matcha is back
in every café, and why this time it’s different.

A 2021 wellness niche became a 2023 café staple. This autumn, skincare and snack brands are borrowing it too.

Why it’s movingNew product launches, a wave of creator recipes and growing interest in functional drinks are driving a second, broader wave.

Read the investigation 8 min read

↺ Returning

Technology

Y2K digital cameras are back, and we’ve seen this before.

They peaked in 2021, faded through 2023, and started climbing again this year. Here’s what’s different the second time.

See the full history 10 min read

Interest over time ⓘMonthly, 2021 to now

100500

20212022202320242025

2021 · First peakCreators revive
old compacts.

2023 · LullPhones win;
resale prices drop.

2025 · ReturnBrands re-release
classic models.

Explore trends by trend state

See what’s gaining, returning, cooling or emerging across different areas of life.

View all topics

Matcha LifestyleFood & Beverage

+142%

Y2K Digital CamerasTechnology

+83%

Longevity DrinksHealth & Wellbeing

+67%

Retro TechTechnology

+56%

Creators as BrandsMedia & Creators

+48%

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Oct 17, 2026

Published WordPress articles. Publication does not verify research claims; all trend rankings, percentages and histories elsewhere on this page are fictional design previews.